A unique, eye-catching and visibly happy Hippo hangs onto several of Primedia Outdoor's billboards across South Africa, catching consumers' attention and promoting insurance from hippo.co.za, the country's first insurance internet aggregator site.

With a smart and simple payoff line, 'Call or Click – Compare insurance quotes, insure and save,' the boldly displayed message is drawing consumers to the innovative search utility on www.hippo.co.za.

“Straightforward, uncluttered messages achieve advertisers' objectives, attention and results,” says Mzi Deliwe, Sales and Marketing Executive of Primedia Outdoor. He adds, “This creative is clever and is matched by the choice of the real estate – Hippo is making highly effective use of outdoor advertising as each billboard is positioned on a busy arterial, giving the consumer time to absorb the message.”

Getting the lowest insurance quote has never been so easy. “Nor has ensuring your market takes note of your brand,” Deliwe concludes.