Primall Media, a subsidiary of Primedia Unlimited’s stable of innovative media companies, has for the first time implemented a one-month mall advertising campaign for local furniture manufacturer, Coricraft. The iconic furniture brand is strategically showcasing the launch of its concept store in Sandton City using Primall’s large format mall platforms.

In a bid to alert the upper income market; home owners; and value shoppers of the new look and feel concept store, and drive traffic to the outlet, Coricraft’s eye-catching creative is displayed strategically throughout Sandton City on 10 large format hanging banners, each spanning 1.8m by 1m.

To fully leverage Primall’s dominated advertising approach, Coricraft secured 16 double-sided hanging banners and branded glass wall in high impact, high traffic touch points.

Coricraft was founded over twenty years ago on the notion that home furnishings should offer exceptional comfort; quality; style; and value. Coricraft’s retail chains span Johannesburg; Cape Town; Pretoria; Bloemfontein; and Rustenburg.

“Consumers are highly receptive to advertising in the retail environment, providing marketers with opportunities for their brands to reach in excess of 80 000 consumers every day in Sandton City alone. The Coricraft launch will be exposed to an average of 2.4-million shoppers per month, a significant percentage of whom will go in-store to investigate,” says Lee Curtis, Primall Media’s Executive Head of Sales and Marketing.