NikNaks to restyle packaging after 40 years
Marketing 77
NikNaks decided that after 40 years it needed a make-over and has left the look and feel of the yellow and pink diamond packaging in the hands of three designers and the public.
Phase one involved a nationwide call to the public via a competition to assist the brand by submitting ideas of inspiration for their new packaging. NikNaks chose the top five inspiration ideas belonging to MJ De Vries; Sneha Ranchod; Nicolas Fourie; Dorian Baatjies; and Jess Jorgansen, who each walked away with R5 000 each.
Artists Emma Cook; Johnny Kotze; and Mzwandile Buthelezi then added their own style with the inspirational ideas received. Their versions have been uploaded onto the Niknaks.mobi site and are ready for voting.
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