Comments Angel Jones, Executive Creative Director of morrisjones&co, “Our team went onto the streets to find out what M&B meant to people. It was all about “more” - more food; more time; more WiFi; more service; more coffee; and more smiles. So this ad brings the idea of “more” to life with a climatic result of the creation of a giant “&” – the very DNA of the Mugg & Bean brand.”
“Mugg & Bean is a well-loved premium brand renowned for generosity, the entrenched ethos is “continual renewal”. This campaign epitomises this by showing the energy that our customers can enjoy. It all comes together in a very different and relevant message that shows Mugg & Bean’s freshness” says Graeme Morrison, Managing Executive of Mugg & Bean.
This is the third Famous Brands account that morrisjones&co have added to its portfolio. The others are Debonairs Pizza, and Fishaways. morrisjones&co’s other clients include Discovery; Miller Genuine Draft; Southern Sun; Appletiser; Foodcorp; Cardies; Ferrero Rocher; and Incolabs.
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