This special award also includes R50 000 worth of media on Vodacom’s mobile platform.

“To win this award at the Loeries was fantastic news for us. With mobile becoming an increasingly powerful and important medium to connect with our audiences, this award was extra sweet for our team,” says Pete Case from Gloo. “In general, SMS is a very under-nourished medium in South Africa, with some of the worst copywriting seen in marketing via SMS. Here we used simple but powerful and clever copy, to connect with the COSMO web audience and then to take those people on a journey to the brands new mobile platform. The result was an innovative creative solution that drove seriously high ROI for the brand. We always rejoice when creativity and return on investment are both reached, as our team and our clients both see the benefits they’re aiming for.”
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Phillip Boshielo, Executive Head of Vodacom Mobile Media, comments: “We are proud to be part of the Loeries for the second year and we congratulate Gloo for winning the Vodacom Mobile Media Award. Their creative execution on their mobile advertising is a true reflection of how agencies should be thinking out of the box in their strategies and incorporating mobile devices in the advertising mix.”

Cathy Lund, Deputy Editor of COSMO, feels this use of mobile advertising is a great example of a magazine embracing new media platforms and communicating with readers in an innovative way. “Congratulations to Gloo for conceptualising this campaign. Not only did it set a new standard and win awards, but also achieved what it set out to, which was to increase traffic to our COSMO mobi site."

Case adds, “Aside from the kudos of winning this award, our team has also had the luxury of getting their sticky hands on a stunning new Apple iPad. What a fantastic Christmas present for the team! Well done to everyone involved, from Gloo’s side as well as our client who saw the potential of this idea.”

Major Sponsors

The major sponsors of the 32nd annual Loerie Awards are the SABC, Cape Town Tourism, The City of Cape Town, Gearhouse South Africa

Additional Sponsors and Official Suppliers

Brandhouse, Greensky, Sappi, Vodacom Mobile Media, Adobe, Aon South Africa, Hetzner, Ads24, The SpaceStation, Ogilvy Cape Town, DJ Badly, Lasernet, Waterfront Studios, Gallo Images, Paygate, Ornico Group, Rocketseed, Newsclip, Lifesense Financial Services, Grand Daddy Hotel, Cape Town Partnership, H-Factor, Ultra Litho, Graphica, Glaceau Water, BEE Online, Mango, meme, Wicked Pixels, PocketMedia Solutions, Visionation, ARC Telecoms, Tempest Car Hire, Hyde Park Southern Sun, Think iT Solutions, Services Seta, Media Film Service, Backsberg, ADreach, Egg / Humanoid, Vega the Brand Communication School, Roses Cordials

Important Loerie dates to diarise:

Migrate magazine – Issue 11
Available now at Exclusive Books

Migrate magazine – Issue 12
Nov 2010

Loeries printed Annual & DVD Set
Feb 2011

For more information, go to www.theloerieawards.co.za.