Silas Matlala, Marketing Manager for Tastic comments, “The question consumers ask themselves is: ‘Why should I pay more for Tastic, when there are other rice brands?’ And this new creative innovatively answers the question in a novel and humorously hyperbolic way.”
The TVC effectively illustrates that Tastic rice always cooks to perfection and straying to other brands will only see hungry family members hot on the aromatic trail of parboiled Tastic rice being served next door, as they yearn for their familiar favourite to return to their dinner table.
To view the new TV commercial online, visit
www.tastic.co.za/index.php?option=com_content&view=article&id=346.
To download a variety of delicious recipes visit the
Tastic website.