Ground breaking innovation from Stimorol
Marketing 46
Stimorol has recently launched an exciting chewing gum advancement - flavour changing gum called TasteTwist, providing a unique experience for the consumer. The launch will be supported by a full through-the-line campaign, including three new television commercials, outdoor billboards with a twist as well as a radio promotion which will give consumers a totally different view on chewing gum.
Ian Jeffrey, Kraft Foods Category Leader: Gum, reveals a bit about the magic behind this remarkable flavour-shifting gum: “Our researchers have developed state-of-the art technology that allows different flavours to be captured inside tiny flavour capsules, which release at different times. These capsules of flavour are broken up as you chew through the gum base and release the sequence of flavours that make Stimorol TasteTwist unique,” explains Jeffrey. “This latest innovation truly encapsulates the ‘wow’ factor and is sure to excite Stimorol fans – and anyone who wants to experience this incredible innovation,” he says.
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