The campaign aims to launch Clover’s new market position and remind consumers and stakeholders about what makes Clover great. This rare kind of signage, conceptualised by Clover’s lead advertising agency, Joe Public, was much more costly than erecting a regular billboard, but when weighed up against the high impact the billboards would have, it was an easy decision for Clover South Africa's brand manager, Sherian King, to make. "Because a way better brand deserves way better communication".

The glittering billboards can be seen following locations:

Cape Town
- Cape Town International Airport;
- Klipfontein Road facing traffic when using the N2 freeway to the airport; and
- from Somerset West and the R300.

Johannesburg
- corner of Beyers Naude Drive and Preller Drive, Franklin Roosevelt Park;
- next to Herman Road on the R24 Highway, directed at traffic travelling towards Johannesburg from OR Tambo International Airport;
- on Main Road at the Bryanston Sports Club, just after the Main Road/William Nicol intersection, facing traffic travelling on Main Road towards the Randburg CBD, close to Grosvenor Crossing Shopping Centre;
- M1 at Oxford Road. Facing traffic travelling to Sandton;
- M1 South after M2 interchange when travelling towards the Johannesburg CBD;
- M1 South next to Marlboro Road on-ramp, facing traffic travelling from Johannesburg to the Pretoria CBD; and
- Heathway Square, Beyers Naude Drive, facing traffic travelling to Randburg.

Pretoria
- corner of Skinner and Potgieter streets.

Durban
- PX Property opposite Rossburg Station, facing traffic from Amanzimtoti (residential/holiday) and Prospecton (business/industrial) to the Durban CBD along M4 Southern freeway.