When it was first launched 45 years ago, Appletiser was sold in glass formats only, ideal for a beverage consumed primarily in restaurants and at special occasions. As the brand grew in popularity and packaging technology evolved the pack range was extended into can formats to stimulate consumer demand for convenience at home in the fridge. This year, the brand will evolve once more to further meet consumers’ needs, with the addition of high quality premium PET (plastic) packaging, delivering greater value and even better convenience to its drinkers.

Perfect for on-the-go consumption, the new plastic 350ml convenient single serve is easily enjoyed in any situation whether in the car, browsing the shops or part of a daily lunch pack. The 1.25l multi-serve sharing pack, on the other hand, can conveniently be shared at home with friends and family.

This means that Appletiser now boasts a complete range of packs to suit every soft drink occasion while offering a more affordable 1.25l plastic weekend sharing pack. This value pack will give Appletiser drinkers up to 60% more volume at a slightly lower price than the 750ml glass offering – a pack that offers affordability, value and convenience.

“By understanding that the global credit crunch has changed consumer purchasing habits forever and by staying close to the economic reality of existing and potential consumers, we were motivated to make a meaningful adaption that could positively benefit the consumer both from a convenience and value perspective. So we are thrilled to announce this history making addition that will enable consumers to enjoy their favourite premium sparkling fruit juice anywhere and any time” says Appletiser Managing Director, Francois Rozon.

Appletiser’s technologists have ensured that the new plastic pack has the same quality, taste, aroma, sparkle and clarity that the original offerings have become known for. This has guaranteed that the premium quality and design standards of the Appletiser range are maintained no matter which pack option the consumer prefers, whether glass, can or plastic.

As its history demonstrates, Appletiser will always endeavour to be a market facing and brand led company, producing an exceptional product with a variant to suit each taste and with a pack to suit each occasion.