Bonaqua gets a makeover
Marketing 601
Bonaqua®, bottled water products from The Coca-Cola Company South Africa, has revealed its new-look bottle. The product features a new revitalised logo and an eye-catching label design in a new lightweight bottle.
Linda Appie, senior brand manager for Bonaqua explained: “Bonaqua has revitalised its look to keep in line with market trends and consumer feedback. We went with bold colours to drive excitement and allow for shelf-stand out. We feel that this new design is daring, bold & funky, just like Bonaqua.”
She also added: ‘We also had to ensure that we kept in line with international environmental packaging trends which indicate a shift towards using less PET per bottle. Everything else about the product remains the same: from the same stringent production processes to the high quality standards of The Coca-Cola Company. The product retains its great taste. This is the same Bonaqua that consumers know and love’
Bonaqua goes through a seven-step purification process after which just the right amounts of flavor and carbonation is added to deliver a fun and refreshing taste.
The new-look Bonaqua will be available in the traditional 500 ml and 1.5 litre bottles – across its still and sparkling flavoured water ranges.
Bonaqua is available in a plain still / unflavoured variant as well as five great-tasting flavours: Litchi, Naartjie, Strawberry, Apple Mint as well as Lemon Lime.
Get your new look ‘Water by Design’ Bonaqua water at all retailers, countrywide.
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