Cadbury Lunch Bar gets nuttier
Marketing 115
Lunch Bar has just got a whole lot nuttier with the launch of a new limited-edition Nutastic Lunch Bar. Packed with extra peanut punch, Lunch Bar Nutastic follows 2010’s launch of Lunch Bar Choc Max.
“Product innovations like Lunch Bar Nutastic are important for the Lunch Bar brand,” says Greg Banach, head of chocolate marketing, Kraft Foods. “While Lunch Bar has a massive and loyal following, adding limited editions to the range every now and then is our way of giving fans of South Africa’s favourite chocolate bar something we’ve always promised – much, much more!”
Lunch Bar Nutastic hit shelves on 1 March and will be supported by impactful new in-store displays, a national radio campaign with an on-air promotion on Metro FM and a master-brand television campaign followed by a Lunch Bar Nutastic tag.
As a limited edition, Lunch Bar Nutastic will be identified by a new and differentiated gold and red wrapper - delivering a new peanut flavour – for the same price as a regular Lunch Bar (R5.99).
About the author
This is only some dummy text because I dont really know what to write. This is only some dummy text because I dont really know what to write. This is only some dummy text because I dont really know what to write.