XP Digital™ has the exclusive rights within Clicks and Dis-Chem dispensaries for its 42-inch full HD LCD advertising screens. The platform enhances the shopper experience by making consumers less aware of time spent in queues by offering them advertising, educational and entertaining information to view while they wait. Because the LCD screens are installed within the confines of the dispensary, the platform is also able to display advertisements for schedule one and schedule two medicines directly to consumers.

JD Henderson, managing director at X/procure® says, “Deep Relief Gel is a newly listed product at Clicks and Dis-Chem and the aim of this campaign is to prompt consumers to ask their pharmacists for the product which is used in treating muscular pains and strains.

TNS Research Surveys reveal that spontaneous brand recall on the XP Digital™ screens is 9.3% higher compared to Millward Brown’s Average Spontaneous Awareness figure for TV overall. The XP Digital™ platform also has virtually no media wastage as consumers have nothing else to do while waiting in the queues at the dispensaries, other than to look at our screens. Coupled with this, consumers still have to make their way from the dispensary at the back of the store, towards the point of sale and cashiers.”

Mentholatum is a health and wellness company, providing non-prescription pharmaceutical, healthcare, and cosmetics products to consumers and is dedicated to providing effective solutions that not only satisfy, but also exceed customers' expectations.