Eristoff Vodka launches in South Africa
Marketing 461
Eristoff Vodka, one of the fastest growing vodka brands in the world, was launched in South Africa on Friday, 9 November. Eristoff forms part of the global Bacardi Limited brand portfolio, which also includes Bacardi Superior, Bombay Sapphire, Grey Goose and Martini.
Eristoff is a unique premium vodka, originally created by Prince Eristoff in 1806 in Georgia. It is made from 100% pure grain, triple distilled and charcoal filtered to create a clean, smooth taste that can be enjoyed neat, over ice or mixed. To this day, the Eristoff family recipe remains a guarded secret.
The Persians originally named Georgia ‘Virshan’, meaning the ‘Land of the Wolf’, as the wild and rugged landscape is the home to the iconic grey wolf. Today, the wolf remains part of Georgian culture and folklore, and the Eristoff logo embraces the brand's roots by featuring the silhouette of a howling wolf.
In keeping with its heritage, Eristoff Vodka promises an ‘Untamed Night’ for the highly sociable, spontaneous, vibrant and confident individual.
Consumers can relish in a selection of premium vodka including Eristoff Original, which is great with any mixer or energy drink, Eristoff Black (Wild Berry), perfect as a shooter or with lemonade and Eristoff Red (Sloe Berry), a great shooter or a treat when mixed with an energy drink.
The Eristoff brand is renowned internationally. It is currently one of the top ten vodka brands in the world and is the number one vodka in Austria, Portugal, Belgium, Chile and the Dominican Republic. It has also received many international accolades for its quality and taste.
Eristoff Vodka is now available nationwide at selected retailers for the RRP of R129.00 per bottle or in an 'untamed' nightlife venue near you.
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