The revamped Fritos range now features a clean, clear and distinguished design with a more prominent logo. Available in three flavours; Barbeque, Tomato and Sweet Chilli, Fritos new packaging design attempts to align their look with the taste of the chip.
Makhotso Fako, brand manager for Fritos commented: “In line with global trends, the bright new Fritos packaging brings a contemporary style to the range, keeping it fresh and exciting, which research has shown will offer greater appeal and resonate with South African shoppers. The revamped look will assist the brands continued growth by creating a stronger in-store impact via increased on-shelf visibility and easier range navigation.”
The brand packaging re-launch will be supported by PR and in-store branding.
For more information, visit www.simba.co.za.