Scooping away the award in the Young Entrepreneur of the Year category, Sylvester Chauke, chief architect at DNA Brand Architects, said that this award was confirmation that the company was headed towards an upward trajectory and that the company was indeed contributing to the building of the South African economy.
 
“I know many young entrepreneurs who wake up every morning to open doors to their enterprises. I thank the SA Premier Business Awards for this category. It recognises the efforts of young entrepreneurs across the land and the role they play in the fight against youth unemployment in our country. I thank my super awesome team that relentlessly support the vision as well as big business that support our business daily," said Chauke.
 
DNA Brand Architects is a Marketing and Brand Consultancy that has shown in its very short time of existence, that Young Entrepreneurs can not only start business entities but also punch way above their weight in terms of working at a high level with Blue-chip corporations.
 
A fundamental issue for Sylvester is how South Africans can win the war against Youth Unemployment in the country. On a daily basis, South Africans are faced with the depressing facts of the high unemployment rate in the country. However, Chauke is not someone to regurgitate on the doom and gloom of these facts, but rather sees this as an opportunity for a societal change and in particular, youth involvement in solving this major challenge.
 
“Youth Unemployment is a disturbing factor in South Africa, however with the power we have as youth owned businesses, we can start reversing the trend by building sustainable small enterprises across our land. This award confirms that we are doing just that and we are keen for the future,” he concludes.
 
The night was graced and supported by scores of top business leaders some of which included Life Time Award winner Dr Anna Mokgokong, chairperson of Brand SA, Chichi Maponya and renowned brand strategist, Thebe Ikalafeng. Government ministries were also present including Minister of Trade and Industry, Dr Rob Davies and the Honorable Deputy President, Cyril Ramaphosa, who urged businesses to look beyond self-beneficiation and instead towards contributing towards social cohesion in their business models.

The SA Premier Business Awards recognise business excellence and honours enterprises that promote the spirit of success and innovation as well as job creation, good business ethics and quality.

For more information on DNA Brand Architects, visit their page on Facebook.