This range will celebrate the rich and colourful heritage of South Africa’s most iconic chocolate bar by encouraging consumers to share their talents with a Lunch Bar-inspired design via Facebook , using the hashtag #LunchBar50.

B
y sharing their designs, participants will stand a chance of becoming one of two fans whose designs will be used in the limited edition range of T-shirts and socks alongside the Lunch Bar-inspired designs of AfrikanSwiss and Skinny Sbu Socks.

By having their designs selected, these two amateur designers will also each win a cash prize of R5000. To enter, participants simply need to draw, paint or sketch their Lunch Bar-inspired design (using Lunch Bar’s colours and South Africa’s rich heritage as a guide), take a picture of their work and post it on Facebook. All fans who have submitted their Lunch Bar-inspired designs will stand a chance to win the main prize of an AfrikanSwiss custom designed outfit valued at R7000. The competition will run until Thursday, 30 April 2015.

Lunch Bar’s design partners both epitomise the essence of Lunch Bar in terms of their passion and drive to succeed. Through lifestyle and fashion, AfrikanSwiss (the first genuine African denim brand), celebrates and embraces the pride of Africa. Skinny Sbu Socks founder and designer, Sibusiso Ngwenya, the youngest sock designer in the world at 23-years-old, puts style and individuality first when creating his premium designs. He is known for producing high quality designer ranges limited to 250 pairs per design.

The final Lunch Bar-inspired range, including the designs from AfrikanSwiss, Skinny Sbu Socks and the two design winners, will be revealed at the end of May 2015. Thereafter, further giveaways will afford fans the chance of winning one of 100 limited edition prize hampers consisting of a Lunch Bar-inspired AfrikanSwiss T-Shirt, a pair of Skinny Sbu Socks and Cadbury Lunch Bar products all to the value of R500 each.

"By celebrating Lunch Bar’s 50th Anniversary in such an interactive way we hope to inspire South Africans to share their talents and to fulfil their potential" says Meredith Kelly, Mondelez Category lead for chocolate. "Lunch Bar will be rewarding consumers with the opportunity to win great prizes. Another small way in which to say thank you for 50 years of loyal support."

Lunch Bar is the perfect chocolate bar generously packed with chunky peanuts, crisped rice, delicious wafer and chewy caramel all smothered in a thick layer of rich Cadbury Dairy Milk Chocolate.

For more information, visit the Lunch Bar website.

Alternatively, connect with them on Facebook.