Synchronised rainbow-coloured LED lighting was used to display the batteries on the phones charging simultaneously on platform billboards and on digital escalator displays, creating marketing message synergy. The campaign aimed to highlight the quick charge function on the Samsung Galaxy S6: 10 minutes charge provides four hours of power. The creative is up at Sandton and Rhodesfield Gautrain stations from until Sunday, 31 May.
"The creative concept was drawn up by Continental’s Contagious division, with the Generic S6 creative provided by Cheil", says Kirsty Carlson of the SMV Group. "The Gautrain stations provide the perfect environment to showcase the new model. The streamlined and modern aesthetics of the Sandton and Rhodesfield Gautrain Stations, reaching over 13 000 high LSM and techno-savvy passengers per day, provide the perfect platform to endorse the functions of the new Samsung S6."
To view the campaign click here.
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