The redesign has improved the user experience across all devices and platforms. New features include calculators that are now much simpler to use while requesting a quote, finding a broker or making a claim has never been easier. It is supported by relevant, up-to-date content presented in bite-sized chunks.

“It is important to remain relevant in today’s digital world where people choose to engage with brands on their own terms through a host of digital platforms and devices,” says Nathan van Rooyen, Santam’s head of digital marketing.

Santam’s new website forms the core of their digital world and enables a seamless experience across devices such as cellphones, tablets and PCs.

Growing online community

“We have steadily grown our digital platforms and online presence over the past three years with a number of key developments taking place over the past 18 months. We have reached many important milestones during this time,” continues van Rooyen.

“We didn’t just want to have a digital presence for the sake of it, we wanted to do it well. We see our digital footprint as an extension of our brand proposition of insurance good and proper.”

If you’re not following Santam on social media yet, make sure to join one or more of their online communities which include:

  • More than 40 000 likes on Facebook;
  • More than 19 500 followers now stay up-to-date with Santam’s daily insurance tweets;
  • Safety tutorials, insurance tips and other videos have been viewed more than two million times on YouTube during the past 18 months;
  • More than 18 500 people visit the Santam blog each month; and
  • More than 20 000 people have downloaded the Santam app with Be Safe functionality in just two months.


The recently-Jilaunched Santam App with Be Safe functionality features a 'guardian' function that allows selected friends or family members to track an individual’s movements as well as an Accident and Incident Reporter which allows accurate submission of claim information for incidents.

Content is king

“For us, it’s about giving the consumer the experience that they want. Our digital platforms have received careful consideration so that they add value to everyday life by providing relevant and engaging content where the consumer wants it,” adds Van Rooyen.

A key enhancement to the website is a much larger focus on multi-media rich content in the form of infographics and videos. Interactive visual content allows for more engagement and a better user experience.

“The Santam brand aims to add value to the consumer by providing important content that demonstrates the brand proposition of keeping you safe. This is done by helping the consumer to better manage risk through advice and tips on the platform as well as social media,” concludes Van Rooyen.

For more information and to view the new website, click here.