“As consumers we shop with our senses,” says
Fashion Media’s CEO Sean Reed. “So from a marketing perspective, we needed to utilise the sense of sight, sound and smell to make an impression with our advertiser’s prospective buyers. Using strong visual images for Benefits Cosmetics, we created an in-store environment that reflects the brand’s playful, quirky and charming nature.”
The full Fashion Media advertising platform was expertly branded to create attractive window displays, sensomatic sleeves, activation pads and hotspots that highlighted the sense of smell and sight. Premium posters, escalators, hanging banners, and lift branding were used in Edgars stores while display windows, sensomatics, A1 posters and podium platforms were utilised in Red Square stores to create the desired interest in this new brand.
“The displays incorporated a fun take on a fifties pin-up girl campaign with modern pastel colours and playful cartoons, which perfectly brought the brand’s playful and fun loving personality to life,” says Reed.