Convenor of the
Liberty Radio Awards, Lance Rothschild, says, “We’re thrilled to have Liberty on board to re-kindle the flame of the radio awards. The absence of the awards in 2016 was sorely felt by the industry, but we are now able to continue this important programme with Liberty’s support.”
Commenting on the sponsorship, Sandile Hlophe, chief executive of Liberty’s group arrangements, says, “More than 90% of the population has access to radio on a daily basis making it the widest reaching and most impactful medium in the country. Liberty’s involvement with the awards will enable us to enhance the quality of radio journalism for the benefit of listeners, who are the very customers we service.”
Tshepo Matseba, marketing and communication executive at Liberty Corporate, adds, “At Liberty, we believe in empowering people to secure their financial freedom. Radio, in addition to being entertaining, promotes conversations and provides critical educational information on which people can base their financial decisions. Our partnership with the awards recognises this important role of radio in our nation, while cherry picking the best the industry has to offer.”
The
Liberty Radio Awards are open to all ICASA-licensed radio stations in the country and there are several award categories across the four pillars of radio:
Campus,
Community,
PBS, and
Commercial. Entries are free and will open at the end of November and close in late January 2017. The award ceremony will be held on Saturday, 8 April 2017.
For more information, visit
www.libertyradioawards.co.za. Alternatively, connect with them on
Facebook or on
Twitter.