Netwerk24 is the digital destination for Ads24 brands Die Burger, Beeld, Volksblad, and Rapport. Advertisers can rest assured that the editorial team at Netwerk24 are in good hands and that the platform will continue producing quality, credible news for its audience.
Loubser has been Huisgenoot’s editor for the past five years. She has overseen the successful centenary celebrations of South Africa’s consumer magazine, which included several standalone publications and the movie, Vir die Voels, which is already the fifth highest grossing Afrikaans film. Under her leadership, Huisgenoot has grown to one of the biggest Afrikaans publishing sites in South Africa.
Loubser, who started her career as a journalist at Volksblad, has editorial and publishing experience at some of Media24’s leading Afrikaans titles. She held roles as news editor and assistant editor at Huisgenoot, senior editor at Sarie and deputy editor at Die Burger before being appointed as Huisgenoot editor in 2012.
“Driving a successful paywall strategy for our biggest Afrikaans news asset has become a calling,” she adds. “I am honoured to be tasked with building Netwerk24 as the home for quality journalism in Afrikaans. I look forward to working with an extremely capable team.”
Ané Honiball, general manager of Ads24, says, “Brands which advertise on Netwerk24 will continue to benefit from being on a platform that offers readers news that they can trust and opinions that matter. There are a number of exciting options available that provide a multimedia experience through video. The quality of the editorial and audience reach will move from strength to strength with Henriette at the helm of Netwerk24’s editorial team, and Jo on the business side, promoting and preserving the future of news in Afrikaans.”
Van Eeden, says, “We’ve built the most successful paywall model in South Arica, and the next challenge is to offer subscribers even better bang for their buck. Henriette’s experience and background in newspapers and magazines make her the perfect person to lead Netwerk24 into the next phase of its editorial growth.”
As part of the '#inroADS24' campaign, Ads24 launched three packages for Netwerk24 and NetNuus; The High Impact Sponsorship Package, The Web and App Package, and the Native Package – all valid until the end of July.
You can find out how to get involved here.
For more information, visit www.ads24.co.za. Alternatively, connect with them on Facebook or on Twitter.