On its second-year anniversary, Magic 828 AM received confirmation that its listenership increased to 350 000 listeners. At the celebration, the performance of Three Tons of Fun performed for a crowd at a rooftop party at the radio station.

Tony Sanderson, CEO of Magic 828 AM, says, "The essential broadcast format of the radio station is the one playing great golden oldies music of the 1960s, 1970s, 1980s, and 2000s with limited sport, news, and community information and less talk."

Sanderson adds, "We are so proud of the progress that the station has made over the past two years – this calls for a celebration. We also wish to invite you to listen to the music we play on Magic 828 AM. I’m sure you would not want to change the dial afterwards."

Since its launch, the radio station is growing and its business model is performing as the station expected. The radio station is built on an advertising revenue model driven primarily by listenership.

The growth of the radio has attracted direct advertisers as well as advertising agencies. Magic 828 AM comprises radio DJs Bongani Njoli, Guy McDonald, Graeme White, Carol Mashingo, and other names.

Khalid Abdulla, group CEO of African Equity Empowerment Investments Limited and chairperson of the board of Magic 828 AM, adds, "I wish to congratulate the team at Magic 828 AM on the radio’s second anniversary. Not only has the station increased its listenership, it is well on its way to creating a sustainable business. Its aggressive marketing strategy has contributed to the growth of the radio station as well as the growth in the station’s various product offerings."

The station is aligned, and its business model complies with all regulatory aspects as well as its ICASA radio license requirements. The listenership demographics include an audience age that ranges from 18 years to elders. Going forward, Magic 828 AM aims to increase its brand awareness and listenership as well as explore further opportunities to bring small to medium businesses also into its advertising fold.

Sanderson concludes, "What a fantastic two years it has been for Magic 828 AM. We are delighted to celebrate our second birthday with our 350 000 loyal listeners and advertisers."

For more information, visit www.magic828.co.za. Alternatively, connect with them on Facebook, Twitter or on Instagram.