The latest circulation figures reveal that Golf Digest South Africa has grown its total circulation by 53.29% since the corresponding period of the previous year. The golf-related market average of total circulation is 11 197; ahead of which Golf Digest sits at 8%.
Two-hundred and fifty-three of the 268 issues of the magazine have been edited by Stuart McLean. Over the last five decades, McLean has covered the careers of South Africa’s top golfers, including Ernie Els’ multiple SA Amateur, SA Open, and championship victories to South Africa’s successful hosting of the World Cup, Women’s World Cup, and Presidents Cup.
During his 21 years at Golf Digest, McLean has written three books on South African golf courses. He started Golf Digest’s Top 100 Course Rankings, which was first published in 1998 and will be celebrating its 20th anniversary with the 2018 March issue.
"Editing Golf Digest has been the pinnacle of my career in the media. It gave me a VIP pass to watch the greatest events in golf, and play the finest golf courses," says McLean. "My 21 years coincided with some of the most amazing developments in the game; from Tiger Woods to Jordan Spieth and persimmon woods to the latest technology. All you need to know about golf over the last 21 years is packed into 250 issues of great Golf Digest content."
Since 2015 the magazine has been published by New Media Publishing – a leading content marketing agency in South Africa. New Media Publishing aims to deliver value to brands and audiences by creating engaging content that is informed by analytics and is crafted by content professionals.
"We know that great content is what drives reader engagement and loyalty, and Golf Digest is a testament to that," concludes Cat Anderson, group account director of the Health and Sport Division. "It’s not enough to rely on an eye-catching cover to keep momentum in your copy sales. Readers are looking for real value for their money – that’s where the quality of Golf Digest’s content shines through."
You can buy the digital edition of Golf Digest South Africa here. The print edition is sold at all retailers including Woolworths, Spar, Pick n Pay, Checkers, and Exclusive Books.
For more information, visit www.golfdigest.co.za. You can also follow Golf Digest South Africa on Facebook or on Twitter.