Editor Andrea Caknis says, "We compete in an industry where attention is the new currency, and we need to continually capture the eyes, hearts and minds of our readers and advertisers. Over the years, we’ve introduced several standalone brand extensions or 'bookazines', as we refer to them, which our readers wholly support."
According to Caxton Magazines, people’s first bookazine journey began with Puzzle Magazine, which is now on its 155th edition. "After the launch of the successful Puzzle Magazine, we knew it was time to continue doing what we love most: entertaining our readers. And so, we created Celeb Homes, launched in 2012, followed by Golden Stars in 2013," says Caknis.
"We went on to introduce Kiddies Puzzles, and Colouring-in for grown-ups, publishing eight colouring-in bookazines. We were actually the first to get in on this craze, which now has people hooked," Caknis adds.
people magazine has also launched an Afrikaans version of its weekly magazine, titled Mense, as well as a fiction magazine and a poster magazine.
The publisher’s most recent work can be found on shelves in the form of The Human Body, which is full of facts, images and illustrations.
With a weekly readership of more than 1.4 million people and sales exceeding 38 000, people magazine aims to offer readers a glimpse into the lives of their favourite celebrities’ lifestyles, homes, diets and weekly true life stories.
Anton Botes, general manager of Caxton Magazines, adds, "people magazine is one of South Africa’s heritage brands, and has been for many years. To continue having a place in South Africa’s homes, the brand needs to continually adapt, and we applaud Andrea and her team for delivering every time."
For more information, visit www.peoplemagazine.co.za. You can also follow people magazine on Facebook, Twitter or on Instagram.