Podcasts are not only a fashionable trend in the media industry, but they’re also an engaging medium that gives listeners access to a variety of content. Anyone with a smartphone and a data connection can listen to the information — or entertainment — that they choose.

For brands, podcasts can be a means to engage with their audience, share ideas and reach new customers.

But before you start your podcast, it’s important to know about all the different types out there to ensure you choose the correct one for your brand.

Here, media update’s Maryna Steyn dives into the five types of podcasts you should know about.


What other less popular forms of podcasts do you use? Let us know in the comments section below.

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Now that you know about the different types of podcasts, it’s time to learn about the Five ways to grow your podcast in South Africa.
*Image courtesy of Canva