Radio 2000 reveals its new line-up changes
Media 628
Since Radio 2000"s repositioning last year as an Adult Urban AC radio, the station has grown from 271 000 to 360 000 P7D in less than 12 months. Clearly the new strategic direction on music and public service content is yielding results for the station. To maintain the growth patterns at the station, controversial presenter, Justice Ramohlola, AKA Just Ice, will continue to host Super Fantastic Breakfast Show in the morning. The mid-morning sees two urban radio legends, Kgomotso "KG" Moeketsi and Ernest Pillay, coming together to increase the SABC"s official 2010 World Cup radio station"s national competitive edge.
Bertha Charuma and Kenny Niemach will host the 13:00 to 16:00 afternoon drive time show, which will be a preamble to the Beyond the Game team with Carol "Simple Carol" Manana and Victor K"s sport show. As a PBS, station, Radio 2000 is mandated to tackle issues of national importance, therefore Dineo Motaung will be driving the Green Debate on Wednesday evenings between 19:00 to 20:00, where environmental and renewable energy issues and solutions will be discussed.
Kamohelo Bako, known as DJ Kamza, flies solo this season on the Eight till Late music show; while Nicole Da Silva drives the 03:00 to 06:00 early morning slot. Issues of disabilities continues to be topical on Radio 2000 with Doug Anderson between 12:00 to 03:00. The station also introduces three new female voices to the already female dominated line up to further increase the female listenership on the station. Television and radio presenter Angela Ludek and youth ambassador on issues of 2010 and HIV and AIDS, radio presenter Roya Varjavandi and producer Farzana Ismail are roped in to add to the feminine touch.
Commenting on the new line-up, Station Manager, Carlito Sheikh said:" With audience fragmentation, increased listener choice, new media offerings and the possibility that this year the industry will see three more radio stations coming into existence, as a national English based public radio service, we have taken a strategic decision to re-position our talent and on air properties to maintain the hold on the new audiences we have acquired in the past year since our re-launch. We are all extremely excited and look forward to another action packed year."
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