"In a world of always-on, increasing digital content consumption on multiple platforms, media owners have evolved from offering clients purely digital or print only advertising to supplying marketing communication solutions across formats and channels," says Ishmet Davidson, CEO of Media24.

"The demand, accelerated by the pandemic, is for solutions that deliver the right marketing message to the right audience effectively and cost-effectively," adds Davidson.

According to Media24, Adspace24 brings together the strengths and industry knowledge of Ads24 and The SpaceStation to offer integrated, cross-platform communication opportunities that span the Media24 news offering.

This gives clients access to the audiences of more than 60 trusted news brands, which leverage:
  • digital media
  • print
  • television
  • content marketing, and
  • insights
This is to drive a brand's message home.

"Our publishing model integrates formats, platforms and channels — taking the content reach of our legacy (formerly print-only) national brands way beyond ink on paper," says Davidson. "It paved the way for also consolidating our commercial operations accordingly into a one-stop service hub for integrated solutions across our portfolio of trusted brands."

Media24's daily, Sunday and local platforms reach most target segments in South Africa, and Adspace24 aims to provide seamless access to these platforms.

"There are many challenges facing today's media landscape, so we're adapting to ensure that our client-facing teams are geared to meet these, both now and in the future," says Tasmia Ismail, general manager at Media24 news advertising sales.

"Given the lightning speed at which technological developments emerge and change nowadays, agility is critical. It also boosts accessibility and creativity; there are so many more innovative ways of brand storytelling than the traditional solutions that we can help brands reach out to their ideal audience," adds Ismail.

"Adspace24's approach is to gain a deep understanding of our client's needs and purpose, and then, working in close partnership with them, to tailor campaigns that engage their target audiences through Media24's products," says Ismail.

"When combining Ads24 and The SpaceStation, it streamlined internal processes. We have created a single, experienced team dedicated to the highest levels of customer service. We want collaboration with us to be both easy and inspirational," Ismail concludes. 

For more information, visit www.media24.com. You can also follow Media24 on Facebook or on Twitter.