Cartoon Network has, for the seventh year in a row, come in as the number one Coolest Kids TV Channel with Boomerang following closely behind in the number three spot.

Not only has Cartoon Network snatched the top spot in this category, but it has featured as the third Coolest TV Channel among children in this category and it continues to be the number one Coolest TV Channel among males.

According to Warner Bros. Discovery, its performance went unmatched in the Coolest Cartoon Shows category, with seven shows in the top 10.

Boomerang's Mr Bean: The Animated Series took the top spot, and its famous cat and mouse dynamo duo, Tom & Jerry, came in second place.

Cartoon Network's The Regular Show, Dragon Ball Z and Teen Titans took the third, fourth and sixth spots respectively. Additionally, Boomerang's Masha and the Bear took the overall eighth position in the category.

Both Cartoon Network and Boomerang have proven to be undisputed in the pay-TV children's channels in the first semester of 2022, as it has maintained their ongoing ranking as the number one and two channels.

The duo has been dominating every demographic, reaching on average more than 5.1 million children (four to 14 years old) every month, adds the brand.

Ariane Suveg, VP head of children's channels, Warner Bros. Discovery France, Africa and Israel, says, "We are extremely proud of 2022's results! It is wonderful to watch our channels and characters live, grow and thrive — especially in such a competitive environment where audiences are unequivocally spoiled for choice."

Suveg concludes, "We have been the number one Coolest Kids TV Channel and Coolest Cartoon Show for several years. This is testimony that our children's channels have entrenched themselves in the South African youth and are seen to be cool and widely loved!"

With a sample of over 12 000 youths aged eight to 30 years, the Sunday Times GenNext is the leading annual youth brand preference and consumer behaviour survey.

The survey is considered a leading barometer of what South Africa's children, teens and young adults find on-trend and aspirational, delivering insights valued by brand management, advertising and marketing professionals alike.

For more information, visit www.wbd.com. You can also follow Warner Bros. Discovery on Facebook, Twitter or on Instagram.