As for monetisation, content marketing (i.e. the creation of bespoke articles and campaigns for brands) was hailed as the way to best plug companies into niche communities. The far-sighted publishers were even experimenting with events and conferences.
Sound familiar?
The difference is 20 years of learning, as media brands have had to contend with ever more powerful tech companies and social media platforms which, at times, have threatened to destroy their role as champions of communities.
Yet there is no doubt that publishing niches are once again the place to be, and the tools that publishers use to optimally connect with audiences are still the tried and tested ones.
Where next though for special interest magazine media? We asked several global media leaders, all of whom will be presenting at the upcoming FIPP Congress 2023, to offer their thoughts.
They look at:
- the return of the home page for niche publishers
- the importance of owning your own distribution channels
- the potential of AI to generate first-party data, and
- how niche media companies can reboot their revenue generation strategies.
Individuals are encouraged to get tickets
here. You can also see the speaker programme for the first here and the second day
here.
For more information, visit
www.di5ru.pt.