The media industry has grown and changed tremendously over the decades however, as French writer Jean-Baptiste Alphonse Karr said, the more things change, the more they stay the same — and the entertainment industry is no exception to this statement.
media update's Saads Abrahams spoke to singer, actor, TV personality and the creative director of Media Tribe Emo Adams on his view of the evolution of media in the entertainment industry.
What are some of the most significant changes you've witnessed in the media industry throughout your career?
Oh goodness, there are so many. We went from bulky cassettes to streaming music online, and that is just
one example of the
many changes we have experienced over the last 30 years. I could go back to when I was born ...
How has technology impacted the way entertainment content is produced and consumed?
Technology has turned the entertainment world upside down! We have gone from lugging heavy equipment to shooting award-winning content on smartphones.
And as for consuming, well, remember waiting for your favourite show to come on? Now it is
all on-demand — like a buffet of entertainment.
What are the key challenges that entertainers face in today's rapidly-evolving media landscape?
In today's media whirlwind, entertainers have their hands full. There is the constant juggling act of staying up-to-date with trends and new platforms.
And let's face it, with everyone putting on a show, it is
not always easy to stand out like a unicorn in a field of horses, but every challenge presents [an] opportunity. So, it does
push us more creatively!
How do you see the role of traditional media (such as TV and radio) evolving in the digital age?
Well, let me start by saying I still listen to the radio on my school runs and television with my wife at night. So, TV and radio
aren't fading into the background in this
digital extravaganza. Instead,
they are adapting, streaming and podcasting to a wider audience.
So, while digital platforms grab the spotlight, traditional media still plays a vital role.
Can you share your thoughts on the impact of social media on the entertainment industry and your personal approach to using these platforms?
It has changed the game by
giving artists a direct line to their fans, creating a 24 / 7 backstage pass. But like any medium, it has its pros and cons.
On the plus side, it's
a stage for self-promotion, connection and creativity. On the flip side, it can be a wild rollercoaster of
scrutiny and pressure. As for me, I keep content light and fun, but more importantly
unique, and steer away from following trends!
What do you think is the future of entertainment distribution in mediums like streaming and theatrical releases?
Streaming is convenient and accessible, letting you binge-watch your heart out or get your favourite artist's new single in a bat of an eye. Meanwhile, theatrical releases and grand openings lend itself to the '
Wish you were here' movement.
You must be there to be part of the magic and when you get the right celebs and influencers in the same room, you get the best of both. It's a
harmonious duet, with streaming giving instant gratification and '
Wish you were here' delivering the magic of the moment.
In what ways have diversity and representation improved in the media industry? What can still be done to maintain this change?
Diversity and representation have been
taking centre stage in the media industry for some time — and it's about time!
We are seeing
more varied voices, faces and
stories than ever before — from groundbreaking characters to inclusive narratives, enriching the entertainment landscape. But the encore's not over yet.
To maintain this change, it is crucial to keep the momentum.
Producers, creators and platforms need to continue championing underrepresented groups both on and off-screen as it would need constant care and attention.
How do you stay current with industry trends and continue to grow as an entertainer?
The aim is not to stay current; the aim is to stay different. Only then can you celebrate being authentic as an entertainer.
Yes, following trends is important too, but
merely to understand the mindset of your audience and what their current needs are. Trust me, 100 people can follow a trend,
but they are following a trend from an individual who was responsible for setting that trend.
What are your views on the intersection of technology and art in the media industry — such as virtual reality, augmented reality and AI-generated content?
Man will always
push the limits and you
must be open to it; otherwise, we would all still be using landlines. But with every
new toy or function, new responsibilities should also be implemented, otherwise, you will lose your true voice in this generated world!
via GIPHY
What are your thoughts on the evolution of media with regard to the entertainment industry? Let us know in the comments section below.
If you are an aficionado for traditional media, then take a look at these Careers in radio.
*Image courtesy of Canva and Emo Adams