The South African Podcasters Guild is a collective of dedicated podcasters who believe it's time for the industry to mature and take its rightful place alongside other media channels.

Comprising both seasoned professionals and aspiring talents, the guild aims to elevate the podcasting scene in South Africa from hobbyists to professionals and empower networks and studios to make a significant impact on the country's media landscape.

Mission and vision

The mission of the South African Podcasters Guild is to foster a vibrant and thriving podcasting community in South Africa.

With a vision to build the largest, most engaged podcasting community in the country, the guild is dedicated to:
  • enhancing the quality of South African podcasts
  • making podcasting more accessible to creators and listeners
  • increasing visibility for South African podcasts, and
  • fostering trust by connecting podcasting industries with other sectors for mutual benefit.

Core values

According to the guild, the heart of the South African Podcasters Guild is:
  • Listening: valuing the opinions and ideas of every member
  • Authenticity: believing in genuine, honest storytelling, and
  • Collaboration: supporting and helping one another to succeed.


First-year goals

In its inaugural year, the South African Podcasters Guild is focussed on several key initiatives:

An online community platform
The guild is building an online community platform, including WhatsApp Communities, to facilitate interaction and collaboration among members.

Major annual events
The guild will host two major events annually (the Guild Festival and the Guild Awards) to celebrate outstanding podcasting achievements in South Africa.

Membership drive
SAPG aims to attract 1 000 members in its first year, fostering a diverse and inclusive community of podcasting enthusiasts.

Standardised metrics and data
The guild is developing a standardised set of metrics and data to enable media agencies, clients and sponsors to collaborate with SAPG-approved podcasts, ensuring transparency and reliability in business transactions.

The South African Podcasters Guild has invited podcasters, enthusiasts and industry stakeholders to join hands in shaping the future of podcasting in South Africa.

By fostering a supportive community, enhancing podcast quality and creating valuable opportunities for creators and advertisers, SAPG is set to revolutionise the podcasting landscape in the country, concludes the guild.

For more information, visit www.sapg.co.za. You can also follow SAPG on Facebook, X or on Instagram.