Dove says that ahead of the cover's release, it held an event with Qamata, media partners and influencers to discuss the effects of AI on representation in the media, as well as its effects on women and girls.
The event hosted a panel discussion led by Qamata and photographer and body positivity activist Thickleeyonce.
Dove brand representative Anele Nzimande says, "The standards of beauty are being redefined at breakneck speed and are transforming how we see ourselves not only as women, but as society."
"While we cannot halt the rise of AI-generated beauty presentations, we as Dove are taking a standby pledging to never use AI to depict real women in our ads," adds Nzimande.
According to the brand, Dove has shown the world what beauty looks like when it's real for 20 years, starting with the campaign for 'Real Beauty'.
Today, as we transition into an era where 90% of content is predicted to be generated by AI by 2025, nuanced conversations around AI and its effects on the essence of real beauty are needed now more than ever, according to the brand.
"Here is to a reality where real beauty is celebrated, authentic and inclusive," Dove concludes.
For more information, visit www.dove.com. You can also follow Dove on Facebook, X, or on Instagram.
*Image courtesy of contributor