IAB South Africa says that its Industry Measurement Dashboard reveals dedicated radio listeners in Gauteng and KwaZulu-Natal for quarter two of 2024. 

According to the industry organisation's audience data across the months of April through June, independent radio station Jacaranda FM garnered 5.64 million daily listeners via its web application. Its closest competitor was East Coast Radio, which recorded 4.7 million daily listeners via web during the same time. 

IAB says that niche radio stations which enjoyed high online daily listenership during this period include: 

  • Sesotho sa Lebowa station, Thobela FM
  • isiZulu station, Ukhozi FM, and
  • Setswana station, Motsweding FM. 

According to the IAB, as of Tuseday, 16 July, the biggest online radio stations in South Africa for quarter two of 2024 comprise:

  1. Jacaranda FM — 5 643 773
  2. East Coast Radio — 4 718 614
  3. Metro FM — 1 638 228
  4. RSG — 1 587 326
  5. Thobela FM — 340 114
  6. Ukhozi FM — 288 243
  7. Radio2000 — 230 864
  8. SA FM — 152 239
  9. Motsweding FM — 144 782, and
  10. Umhobo Wenene FM — 134 263.

The IAB South Africa Industry Measurement Dashboard is a three-year partnership with dY/dX, a digital transformation company that provides product and service design, and content and digital sales optimisation solutions.

The partnership provides a standardised audience measurement currency for publishers that can be used across the South African online industry, says the IAB.

The IAB concludes that its Industry Measurement Dashboard is available to the media and marketing industry, with no login required. Agencies and Publishers are encouraged to access this beneficial data for measurement and reporting purposes.

Individuals are encouraged to click here to view the dashboard.

For more information, visit www.iabsa.net. You can also follow IAB South Africa on Facebook, X, or on Instagram. 
 
*Image courtesy of contributor