The BRC has appointed Antonio Lee, Chief Operating Officer of eMedia Investments, as its new Chairperson. This transition promises to drive innovation and precision in audience research, says the BRC.

Lee succeeds Monde Twala, Senior Vice President and Co-General Manager for Paramount Africa and Lead BET International, who has served as Chairperson since 2018. Twala will remain an active board member, ensuring continuity and strategic consistency, adds the council. 

Board Composition Refreshed With Industry Experts

Complementing Lee's appointment, the BRC says that it has welcomed two media executives to its board: Nick Grubb, Chief Executive of Radio for Kagiso Media, and Jonathan Procter, Group CEO of Primedia. These appointments bring even more industry expertise and strategic insights to the board.

Outgoing board members Melissa Mc Nally and Tracy Stafford will transition to focus on technical oversight within the Radio Research Committee, ensuring their continued valuable contribution to the organisation's research initiatives, says the BRC. 

Strategic Roadmap for Audience Measurement in 2025

Next year, the BRC says that it is set to undertake comprehensive research procurement and development processes that will further enhance audience measurement capabilities.

According to the BRC, key initiatives include:

Radio Audience Measurement (RAMS)

  • a new Request for Proposal (RFP) launched in Q4 2024, and
  • supplier appointment expected by the end of Q1 2025.

Television Audience Measurement (TAMS)

  • comprehensive RFP process scheduled across Q1 and Q2 2025, and
  • aims to enhance television audience research methodologies.

Establishment Survey

  • Ask Afrika has been appointed to conduct a comprehensive Establishment Survey, and
  • will provide universe updates for both television and radio sectors in 2025. 

Forward-Looking Commitment

"These strategic moves are not just about changes or procuring new research," Lee says. "They represent our commitment to delivering nuanced, accurate and timely audience insights that will drive strategic decision-making across the media, marketing and advertising landscapes."

Gary Whitaker, CEO of the BRC concludes, "Our ongoing mission remains the same which is to provide objective, transparent data that empowers our industry's understanding of audience dynamics."

For more information, visit www.brcsa.org.za. You can also follow the BRC on Facebook, or on LinkedIn. 

*Image courtesy of contributor