5FM says that Phakathi has, over the course of 15 years, built a career across the radio, TV, media, online, streaming and EdTech sectors.
She began her journey at the SABC, where she honed her skills in audience engagement working across radio brands such as 5FM, SAfm, Radio 2000 and as a Portfolio Brand Manager for SABC radio, says the station.
Phakathi then transitioned to Viacom South Africa — now Paramount Africa — where she served as a Trade Marketing Manager from 2019 to 2023. Her career later expanded into the EdTech sector in 2024, where she took on the role of Growth Marketing Manager, leading strategy and implementation initiatives, adds the station.
5FM says that as she re-joins the SABC, she will bring her dynamic skill set, industry insights and passion for youth-focused content to further strengthen 5FM's connection with its audience and drive innovative marketing strategies.
5FM and Good Hope FM PCS Combo Business Manager, Masixole Mdingane, concludes, "5FM had a highly successful year of innovation and growth in 2024 — with anything from one-man bands to SMEs, big corporates and multinationals riding the Ampli5ed wave and seeing massive returns — and our aim is to push 2025 off the charts. Busisiwe's track record and expertise, heart to change people's lives for the better, sheer passion for radio with impact and masterful mind for campaigns that properly move SA's youth, make her a perfect fit for the station's continued evolution and success. We are privileged and massively excited to welcome her to the team."
For more information, visit www.5fm.co.za. You can also follow 5FM on Facebook, X, or on Instagram.
*Image courtesy of contributor