Unlike on modern media platforms like social media, broadcasting on radio does not earn a station money solely because people tune in.

The number of people who tune in to a show can determine how much money is made through other methods used in that show, though!

media update's Joreke Kleynhans outlines how radio stations earn money in the infographic below.

 

 

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The more the media world develops, the more opportunities there are for radio stations to grow. Read How Radio Stations Can Benefit from Podcast Platforms.

*Image courtesy of Canva

**Source: Radio Station Mavericks