BBC News Swahili has announced the official launch of its TikTok account. The TikTok account aims to deliver high-quality journalism to Swahili-speaking audiences across Africa and beyond, by providing trusted news in an engaging format that resonates with audiences.
BBC News Swahili says that its TikTok account will feature a diverse range of short-form videos in Swahili covering politics, culture, society as well as science, health and technology.
BBC News Swahili Editor, Athuman Mtulya says, "For almost 70 years the BBC has embraced technological innovation to deliver impartial, trusted and courageous journalism to Swahili speakers across Tanzania, Kenya, the Democratic Republic of Congo and beyond."
Mtulya concludes, "Short-form video journalism, is increasingly popular with our young audiences, and we have already seen strong engagement on our Instagram and YouTube channels. With Africa rapidly embracing digital news, it is essential we meet our audiences where they are, on the platforms they use most."
You can find BBC News Swahili on TikTok here.
For more information, visit www.bbc.com. You can also follow BBC News on Facebook, LinkedIn, X, Instagram, or on TikTok.
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