In addition to the 52nd edition of INMA's popular European News Media Conference, the association says it will shine a spotlight on Irish news media with a Dublin study tour and conduct its first-ever Newsroom Transformation Hub.
The INMA says Media Innovation Week will include three components, all with a special emphasis on how tech innovation and media can work together.
According to the INMA, these components comprise:
European News Media Conference
INMA's European News Media Conference will provide the broadest, fastest and most practical look at how news media companies can grow and transform at the intersection of media and tech. Programming will focus on GenAI best practices, audio and podcasts, dynamic pricing, digital advertising, subscriptions, brand-building, young audiences and print automation.
Irish Media Study Tour
Participants will get behind-the-scenes views of Ireland's energetic media landscape over two days of visiting Dublin's news companies. Companies included on the tour are Independent News & Media, The Irish Times Group, Newstalk, Business Post, Raidió Teilifís Éireann and The Journal.ie.
Newsroom Transformation Hub
The inaugural Newsroom Transformation Hub will be a 1.5-day hands-on, high-energy newsroom transformation experience that puts real-world problem-solving at its core. The hub will focus on how to build the new newsroom, how to use GenAI to solve inefficiencies, how to collect practical insights, how to turn data into strategy and what media can learn from content creators.
Billed as the news industry's most practical event, Media Innovation Week features speakers exclusive to INMA and spotlights fresh faces and stories from news media companies throughout Europe, says the association.
In particular, the Newsroom Transformation Hub will be actionable and interactive, says Earl J. Wilkinson, Executive Director and CEO of INMA. "The hub won't be a traditional conference. It's a practical, higher-energy newsroom transformation experience that puts real-world problem-solving at its core. The hub will capture the speed, energy and decision-making of a modern newsroom — and add great value to Media Innovation Week."
The INMA says Media Innovation Week also includes a welcome reception at The National Gallery of Ireland and a reception and dinner at the world-famous Guinness Storehouse.
The INMA concludes that the early, discounted registration deadline is Friday, June 20.
For more information, visit www.inma.org.
*Image courtesy of contributor