A groundbreaking new tertiary institution for the creative industries — which has combined accredited qualifications with industry experience — set to launch in 2026. Media City Academy (MCA), based inside the fully operational Media City Studios in Randburg, Johannesburg, has announced the opening of its doors in February 2026.
This marking South Africa's first creative academy located within a live production studio complex, says MCA.
MCA aims to bridge the gap between classroom theory and real-world practice by combining accredited academic learning with direct industry exposure. Future creatives, storytellers and digital media pioneers gain hands-on experience on actual film and TV productions, leaving not only with qualifications but also with professional portfolios and industry credits, says MCA.
Research highlights that workplace readiness remains one of the biggest barriers for graduates trying to enter the workplace. A Human Sciences Research Council (HSRC) survey revealed that 31% of South African companies cite insufficient practical experience as the main reason for not hiring graduates. This insight shapes MCA's vision. Five years in the making, the academy was founded by creative professionals in response to the reality of graduates leaving traditional institutions enthusiastic but underprepared for the demands of real production environments, says MCA.
The model aligns with the National Development Plan (NDP 2030) and the National Skills Development Plan (NSDP), which call for stronger industry linkages and practical pathways for youth. MCA's curriculum was co-developed with production partners, piloted in live environments and accredited by SAQA and MICT SETA, says MCA.
"Our campus being set within an operational studio complex guarantees practical, work-integrated learning," says Zenobia Simelane, Head of School. "Students are immersed in the industry from day one, developing both technical and soft skills that traditional classrooms struggle to replicate."
With a curriculum weighted at 70% practical training and 30% theory, students work alongside industry professionals, gaining real credits on leading South African productions. This equips them with the confidence, competence and adaptability required for a fast-changing creative economy, says MCA
Simelane continues, "Through the academy's partnerships with several production houses — such as Black Brain Pictures, Seriti Films and Amafu Productions — our students will have the opportunity to work on the set of world-class productions. Students will graduate with more than just a certificate; they will leave with a portfolio of work, professional references and the ability to anticipate and solve real production challenges."
From February 2026, Media City Academy will welcome its first cohort across three flagship programmes: a Film and Television qualification for Grade 12 graduates, a Film and Television foundational programme for Grade 11 learners and an online course designed for working professionals. Each includes an entrepreneurship module, reflecting MCA's commitment to nurturing both job creators and job seekers, says MCA.
MCA's mission goes beyond employability. By developing locally and globally competitive talent, the academy aims to contribute to South Africa's growing creative economy and position Johannesburg as a global hub for African storytelling, concludes MCA.
Applications for the February 2026 intake are now open.
For more information, visit www.mediacityacademy.co.za. You can also follow Media City Academy on Facebook, X, or on Instagram.
*Image courtesy of contributor