With a large broadcast footprint extending across Greater Durban, Pietermaritzburg and surrounds, this exciting new entrant onto the KwaZulu-Natal radio airwaves is set to surprise, delight, entertain and inspire listeners with its uplifting, unique and celebratory brand of radio. With music, listener-interaction, entertainment, news, weather, traffic and sports, Vuma 103 FM will be a compelling new radio-listening alternative for the proud people of KwaZulu-Natal.

Vuma 103 FM is poised to attract listeners who resonate with its inspirational brand of music and content, lifestyle, family and celebration, companionship and general wholesome values which so many in KwaZulu-Natal embrace and live by. Vuma’s authentic isiZulu grounding will enhance its appeal to those who are proud of their isiZulu culture, language, heritage and status. “Vuma’s mandate is unique in KZN,” says station manager, Phindi Gule. “We will be broadcasting in 90% authentic isiZulu and 10% English (never Zunglish), as for a long time there has been a strong indication that an isiZulu renaissance is underway in our Province, and so we have chosen to use authentic language geared to engender a sense of pride and identity within our communities.”

While Vuma 103 FM’s content will consist of 70% music on its airwaves, aimed at really keeping listeners entertained and close to their radios throughout the day, listeners can also expect to be kept updated and informed on hot topics and current talking points. “Vuma is a sophisticated, positive, inspired, adult, contemporary music radio station,” says CEO, Nolan Vernon. “The presenters, some of whom are well-known through the wonderful legacy of KNI radio, and also through other community and commercial radio networks, as well as others whom will come as a delightful surprise to our listeners, have been hand-picked to appeal to a wide range of people within the context of our values and vision. Our presenters themselves are reflective of who we are as a radio station, and what we stand for in terms of our positive values, and strong sense of upliftment, within the realm of KZN.”

The station’s main shareholders are KNI and One Gospel TV Channel, who came together nearly three years ago with a vision for a new, inspired radio brand for KwaZulu-Natal. The music lists will be drawn from popular inspirational and Gospel music, both local and international. Week days and Saturdays will be committed to a variety of shows packed with music, interesting information, news, sports, current affairs and interactive talk shows; and Sundays will be devoted to inspirational song and praise.

‘The birth of Vuma 103 FM is the beginning of a new chapter that is being co-written by KNI and One Gospel,” says Reverend Abe Sibiya, executive chairperson of Vuma 103 FM and of One Gospel TV, “It is a chapter that we look forward to and embrace with great excitement as we embark on what promises to be a most meaningful journey ahead, both for those within the station, with old friends, listeners and companions from KNI, and also for our new listeners across the Province.”

"Our vision for Vuma is that it will be a station of joy, strength and comfort for all,” says Siziwe Chili, board member of both Vuma 103 FM, as well as KNI. “The station embodies the vision of a dedicated collective of people who all have a desire to create a cohesive, meaningful community within KZN through a common interest in inspirational messaging and values. We look forward to seeing the positive impact we will have on the lives of so many people.”

Vuma 103 FM has attracted some top presenters who are already well established and well-loved on the air waves.” Senzo Myeni and Siya Malinga are both on board,” says Gule. “We also want to appeal to the ladies and make sure that women’s issues are addressed and debated, and to this end we also welcome Sister Kay, Leleti Khumalo and Phindile Kweyama. One of our sports presenters is Nomfundo Khaba, who has a fervent taste for boxing and soccer as well as a passionate array of other sports interests too. She certainly breaks the mould.”

Others in the line up include personal trainer and sports fanatic Mike Nzimande, the cool sophisticated Thabani Mbatha, the colourful and entertaining Felix Hlope with his wise cracks and witty observations, and actor Sthembiso Sibisi who loves both arts and sports. One can also enjoy the suave tones of Dumisane Buthelezi, news and views from Phumlani Nkwanyana, late night chats with Protus Mkhize and sweet open-hearted conversations with Ndoni Radebe. Completing the line up is Nhlanhla Makhanya and Thabo Mzimela; with a wealth of experience behind them to make the listeners feel at home.

Located in the easily-accessible precinct of Umhlanga New Town Centre, just opposite Gateway, Vuma 103 FM’s station boasts beautiful premises with state of the art studios and equipment, and the first and latest broadcasting software of its kind in the country. The professional setup will assist the on-air teams and presenters in delivering slick, engaging and super-sonic music and programmes geared to appeal to listeners across the KwaZulu-Natal region.

The Vuma 103 FM creative team also has a whole range of unexpected and exciting concepts in store for listeners too. “We are keen to break new ground with Vuma and offer an unusual mix of programmes that caters to the diverse taste of our listeners,” explains Gule.
“For instance, we will introduce a short morning session with a well-known imbongi to get the day started in a positive and uplifting way. We also plan to be out and about and visible at key events, whether they are sports or cultural events, family occasions, or celebrations, so that people can meet us and get to know us. We believe in a healthy, grounded life style; with the emphasis on what is wholesome and fresh without us being pushy or high-handed. Vuma will use the airwaves responsibly and gather in the flock of listeners who believe in family values, joyous entertainment and positivity.”

“Our listeners are people who are always looking for reasons to feel motivated and inspired,” adds Vernon, “people who see themselves as influencers and who are passionate about their lives, who will subscribe to having a personal, meaningful listener-relationship with Vuma 103 FM. We are really a radio station which is “For the people of KZN, By the people of KZN.”

With a solid foundation of listener-support already in place within KwaZulu-Natal, as a result of the inspired broadcasting of KNI Community Radio over the past decade, Vuma 103 FM is in a privileged place. “Most people or organisations, who aspire to build something for a positive purpose, spend their entire existence striving to create a meaningful legacy. In the case of Vuma, we are fortunate to already have our legacy, forged by KNI Radio, and now it is up to Vuma 103 FM to build on that, to honour that, and to take it forwards into a new era of broadcasting,” says Vernon.

Vuma’s geographical reach covers greater Durban, and also extends beyond Pietermaritzburg, encompasses Greytown, Ballito on the North Coast and reaches down to Scottburgh on the South Coast.

Vuma 103 FM goes commercially live to air on Thursday, 22 November on the frequency 103 FM. This innovative, fresh, energetic and inspired radio station invites everyone who wants a little light and laughter to enter their lives to tune in, share, and celebrate a new era in radio for KwaZulu-Natal.

For more info on the lineup of presenters and programming go to www.vumafm.co.za.