The
Maxim South African edition launches with the October 2013 issue, on newsstands nationwide on Monday, 7 October.
Maxim SA will be taking over Taboo nightclub on Thursday, 17 October for the official launch party. Come dressed in black, red or white and rub shoulders with South Africa’s A-listers, socialites and sporting personalities.
Maxim currently boasts a global print circulation of 2 717 265 and a global print readership of 14 220 428. Published under license in 16 countries, South
Africa will be the 17th added to its domineering global imprint.
“The key to
Maxim’s success,” says SA editor-in-chief Dirk Steenekamp, “is the quality of the content, there will really be something for everyone to digest. It's the cool older brother, always ready with the best info and advice. We are thrilled to offer this unique voice and content to a new readership in South Africa.”
“It’s a complete marketing solution for brands,” he adds, “targeting males 18 – 35 for print, and 22 – 38 for digital.” Top international brands that have already taken advantage of this opportunity include; Samsung, Jeep, USN, TW Steel, Bad Boy and many others. Designed to cater to ‘what men really want,’ the magazine is packed with the best local and international content – sports, fashion, entertainment, tech, upkeep, advice, fitness, motoring, sex - and let's not forget the ladies.
The publication’s presence extends off the page, too.
Events like the
Maxim Hot 100 got 2.7 billion press impressions in the USA in 2013 alone. In another triumph for the male population,
Maxim SA is to bring this event and others, like Hometown Hotties in 2014, to South African shores.
For more information, visit
www.maximmag.co.za. Alternatively, follow
@maximmagsa on
Twitter.