Says general manager, Nick Efstathiou: “Studies have proven that texting can reduce your reaction time by 50%. That is much worse than driving under the influence. Traffic usually increases significantly on our roads through central South Africa during holiday period. We hope that this campaign will encourage our listeners, and those driving through our provinces, not to text while driving. Don't drive while in TEXTicated - texting and driving kills.”
In addition to the ‘Driving while inTEXTicated?’ campaign, listeners are also reminded of the
OFM traffic hotline, which continues to provide a valuable service to those travelling on our roads. Any accidents or other issues, which might endanger or affect fellow road users, may be reported by phoning the
OFM traffic hotline at 082 237 9497, or a passenger can send a text to 36OFM, that is 36636 at R1.50/SMS or tweet all traffic related information to
@OFM9497 #traffic.
“We hope that this campaign will have a positive influence on the driving behaviour of our listeners, and those travelling through our provinces. There are too many deaths on our roads, especially during the holiday period and we need to encourage our road users to be more responsible on our roads,” says Efstathiou.