During October 2014, the brand celebrated more than 274 000 unique browsers - almost 50% more than the previous month - and more than 1.3 million page impressions. In comparison, other online celebrity platforms like
zalebs.com had 140 301 (October 2014) and
peoplemagazine.co.za had 27 328 (October 2014) unique browsers. [Source: Effective Measures].
Currently, November has already seen previous records shattered, as
thejuice.co.za already attracted more than 300 000 unique browsers.
Editor of
thejuice.co.za, Jessica Levitt, explains: “As South Africa’s very first mobile celebrity news brand,
The Juice covers all the hottest gossip, entertainment, music, movies and general highlights of our country and beyond. All of this is available around the clock in the palm of one’s hand, thanks to the savvy mobi site being
The Juice’s primary vehicle.”
Thejuice.co.za also joins forces with celebrity news magazine,
heat, on
Cliff Central. Here Levitt joins heat editor Andre Neveling to host a weekly, hourly show on all things celebrity (
The Heat Show – Served with extra Juice) – every Thursday between 11:00 and Noon.
According to publisher of Media24 Weekly Magazines, Lee-Anne Coosner,
thejuice.co.za provides an excellent platform for advertisers to engage with mobile users. She says: “Smart phones and tablets have become a platform for consumers to engage with any brand on an on-going and meaningful basis, no matter where they are or what time of day. We’re therefore tremendously excited about the advertising solutions we can provide for our business partners. We welcome anyone to contact us for advertising, sponsorship and competition opportunities on this hugely popular platform.”
For all the breaking celebrity news and entertainment, visit
www.thejuice.co.za.