Duran Duran’s unique sound and strong visual sense have not only influenced a generation of musicians and creatives, but continue to resonate the world over. One of the greatest pioneers of the music video, their distinctive style has had an undeniable impact on music history, with hits stemming from the very beginnings of MTV to the present day.
“It is no coincidence that our rise was paralleled by the growth and ultimate world domination of MTV. The birth of music videos as a way to simultaneously bring our music to a global audience revolutionized the business. We took this new short form of film making and tried to make it our own. We have had some incredible experiences over the years making our videos. We have worked with some of the most talented directors in the world – without whom we would not be honored here today. We are really proud to be the recipients of this new award. Thank you MTV,” said Duran Duran.
Host Ed Sheeran and co-host Ruby Rose will be taking charge of this year’s MTV
EMAs, which will broadcast live across the globe on Sunday, 25 October at 22:00 CAT from the Mediolanum Forum in Milan. Voting for all award categories is open on mtvema.com until Saturday, 24 October at 23:59 CAT.
The talent list is heating up for what is set to be an explosive edition of the MTV
EMAs, with Pharrell Williams, Ed Sheeran and Rudimental, Ellie Goulding, Jason Derulo, twenty one pilots, Tori Kelly, James Bay, Jess Glynne, Macklemore and Ryan Lewis and Andrea Bocelli previously announced as performers.
Smirnoff is the official South African sponsor of the 2015 MTV
EMAs.
For more information on the 2015 MTV
EMA, visit
www.mtv.co.za or
www.mtvbase.com. Alternatively, connect with the event via
Twitter.