Trevor Ormerod, GM group sales and marketing at Times Media, says the depth of talent that resides in the recruitment sector is one that deserves acknowledgement. “Individuals in this field are under tremendous pressure to deliver high-quality candidates to businesses in SA. Their clients demand a high level of professionalism and commitment in support of their human resource requirements. The role of recruitment professionals in helping businesses grow with the best calibre employees needs to be celebrated.”

This year’s individual nominees, as well as entries in the Print Advertising categories, were adjudicated by a panel of recruitment industry leaders including Natalie Singer, chief operating officer of APSO; Alan Hosking, executive editor of HR Future; Welile Mabaso, professional designation advisor of IPM; Nikki Munsie, business director of IAS; and Ross Mengel, managing director of DMA People.

The panel agreed that an effective recruitment advertisement needs to show a clear layout that is easy to read and has an eye-catching headline. The advertisement should mirror the professional image of the company and position advertised, and have the ability to speak directly to the appropriate target market. Importantly, it should be free from mixed metaphors or spelling errors.

The AMARA winners for 2016 are:

Best Newsprint Creative - Public Sector

  • Winner - Human Communications for Armscor;
  • 1st Runner up - Human Communications for Mintek; and
  • 2nd Runner up – Basadzi Personnel for FPB.

Best Newsprint Creative - Private Sector
  • Winner – Ayanda Mbanga Communications for Shoprite: Earn while you learn;
  • 1st runner up - Ayanda Mbanga Communications for Shoprite: Make the career move of your life; and
  • 2nd runner up - Gear Advertising for North West University: If you can read this.

Best Recruitment Advertising Agency
  • Winner - Ayanda Mbanga Communications;
  • 1st runner up - Human Communications; and
  • 2nd runner up – Siyafika Communications.

The Rising Star Award
  • Winner - Basadzi Personnel.

Publishers Award

  • Winner - Ross Mengel: DMA People.

For more information, visit www.timesmedia.co.za.