The PLUS Network was created by WE Communications (WE) and brings together WE, The Garrigan Lyman Group (GLG), Salt Branding, YouGov, Interel, and Envy Create. Working under a unified, standalone brand, they will deliver integrated capabilities that span the entire media ecosystem, including paid, owned, earned, social, experiential, and search.
“To accelerate a brand story today, nimbleness is critical, as is the right set of experts who can set groundbreaking ideas into motion across an ever-expanding media ecosystem,” says Melissa Waggener Zorkin, CEO and founder of WE Communications. “Unlike traditional agency network models, The PLUS Network is a unified proposition that puts client needs first as opposed to leadership, whose main concern is the next quarterly profit target.”
The PLUS Network builds off of three long-standing partnerships WE had in place with digital marketing firm GLG, full-service branding agency Salt Branding and international internet-based market research firm YouGov.
It adds two new speciality agencies – global public affairs and government relations specialist firm, Interel, and Envy Create, an experiential marketing professional– to complete the spectrum of services for clients working across the entire media and policy ecosystem.
“Effective marketing today cannot be divorced from the policy environment no matter where a company operates,” adds Fredrik Lofthagen, CEO of Interel. “Joining forces with the five PLUS Network firms creates a powerful value proposition to our clients for engaging their customers smartly with an understanding of the nuances of our issues-driven world.”
Operating across 65 markets, Interel is known for providing strategic guidance and local impact for its clients across all industry sectors to help them protect and grow their business all over the world.
“In this highly competitive, always-on world, there are a plethora of channels and content competing for people’s attention," says Adrian Le Mans and Jim Wylie, co-founders and joint owners of Envy Create. “Envy Create is a boutique agency which strives to deliver the event, lifestyle, and entertainment-based experiences which cut through the ‘white noise’ of distraction and enable audiences to connect directly with brands in authentic and compelling ways.”
The combined billings of The PLUS Network member agencies exceed $300-million globally, giving it the scale to compete with behemoths while maintaining their independent client-centric focus.
All PLUS Network partners will also operate against a set of values, processes, and methodologies for both solving client challenges and working together to demonstrate innovative thinking across the media ecosystem.
“We are incredibly excited about what we can do together with clients under this new revolutionary model,” adds Aaron Petras, vice president of WE’s agency and partner strategy and managing director of The PLUS Network. “Our PLUS Network partnerships deliver a new way to problem solve modern day marketing, policy, and communications challenges – unencumbered, and with the client at the centre.”
The PLUS Network members are already working with some of the world’s largest brands, including global blue-chip companies across technology, consumer and health sectors.
You can view the video for The PLUS Network here.
For more information, visit www.theplusnetwork.co.