Stellenbosch wine estate, Spier, has enlisted Lauren Shantall Integrated Communications to manage PR and media relations across its wine, leisure, and hospitality offerings.
Agency director Lauren Shantall, says "Working on Spier, one of the oldest wine farms in the country, is a privilege for my team; and not just for Spier’s incredible historical and contemporary cultural value."
Shantall adds, "We see an absolute alignment between what our company stands for and the values Spier expresses in its good business journey, a commitment that Spier has undertaken with thorough sincerity, authenticity, and effectiveness for over a decade. Spier leads the way in sustainability, hospitality, and winemaking yet remains one of the country’s most accessible and cherished brands."
Spier produces a range of award-winning wines, but is also home to one of the only four-star hotels in the winelands, with views overlooking the Eerste Rivier. There’s a variety of restaurants on the farm – visitors can choose from farm-to-table dining options to an artisanal smokehouse to picnics on the Werf.
A range of activities are available, such as Segway tours, tasting experiences, and a visit to the Spier Artisan Studio. Spier also hosts a variety of cultural events throughout the year.
Shantall says, "We are thrilled to be able to share news of Spier’s top wines, it’s newly restored historic Werf with a range of fresh restaurant offerings, and its generous hotel and beautiful grounds, which boast 21 original Cape Dutch Gables – the most of any wine farm in the country. We are incredibly proud to be partnering with Spier at this time and are thrilled to have been approached to manage its public relations in the lifestyle sector."
Lauren Shantall Integrated Communications has received recognition due to its implementation of PR and marketing strategies for numerous clients in the hospitality, food and wine, art, and design sectors, receiving a BWA award in 2016.
Annebelle Schreuders, Spier marketing director, adds, "We approached Lauren Shantall, as we were very impressed with their work and reach in the lifestyle media. We also felt that there would be a great fit with Spier, considering our commitment to the arts."
Lauren Shantall Integrated Communications' list of clients includes eateries such as Mulberry & Prince, The Yard, and Chefs Cape Town. The agency has previously represented Fairview Wine and Cheese and Spice Route Wines.
For more information, visit www.spier.co.za or www.laurenshantall.com. You can also follow Spier on Facebook, Twitter or on Instagram.