According to Thought Blurb, the creative mandate is another feather in its hat; the agency says that it continues to make forays into the digital space, which is gaining relevance.
"InterMiles has evolved into an everyday travel and lifestyle rewards programme, fulfilling the aspirations of its 10 MN+ members with relevant and engaging value propositions," says Zameer Kochar, vice president of marketing and member engagement at InterMiles.
"In Thought Blurb, we found an able creative partner to bring our brand vision to life. With their expertise and acute understanding of the category and consumer sentiment, we are confident that this partnership will truly be rewarding for both of us," adds Kochar.
Thought Blurb has been providing strategic communication solutions to InterMiles since early 2020 and is now working with the brand to navigate through the current scenario, with the aim to 'meaningfully engage with members through its expanded offerings'.
Vinod Kunj, CCO and managing partner at Thought Blurb, says, "InterMiles is a one of a kind player in the market and we're really excited to be working with such a dynamic brand."
"Right now, we believe it's more important than ever that brands strengthen their relationships with their customers. For us, InterMiles's expanded offerings are a big opportunity to connect with customers in new ways through digital platforms and build relevance for the brand," adds Kunj.
The 360-communication mandate includes integrated marketing campaigns for InterMiles, as well as its strategic partnership and BAU communications. The business will be managed out of Thought Blurb's Mumbai office.
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