As part of the engagement, K2 Communications will work with K12 Techno Services pan India on the brand's corporate reputation and awareness — amplifying its visibility, strategic communication counsel and overall public relations and media relations through campaigns.
K12 Techno Services is one of the leading educational services providers in India. Orchids International School which currently has 60+ branches across India's major metro cities is one of the major brands of K12.
Apart from Orchids, the other three major verticals that fall under the K12 umbrella are SparkleBox, SparkleBox.School and Plufo. K2 Communications will be playing an integral part in enhancing the vision of the organisation, which is to pave the way for a global approach towards education. The services will be executed from the agency's Bangalore office.
Confirming the appointment, Mangala Koti Singhal, head of public relations at K12 Techno Services Pvt. Ltd. says, "We are excited to partner with K2 Communications as our communications and strategic partners to help drive our vision of being the leaders of the education sector. We are confident that their forward-looking and well-thought-out ideas can help us gain the much-required momentum amongst our stakeholders and achieve our desired goals. We look forward to having a fruitful association with them.”
Speaking on the association, Shiv Shankar Devaraaj, founder and chief executive of K2 Communications Pvt. Ltd. concludes, "We are thankful to the K12 Management team for entrusting us with the responsibility of driving their communication strategy. The brand has charted an aggressive growth strategy in the near future and we are thrilled to be a part of this journey. We aim to execute impactful PR campaigns that would contribute to the holistic growth of the organization in its journey of establishing itself as a leader in the sector."
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