As a PR guru, you know that the pressure is on and that the gloves easily come off in the public relations industry. Every brand wants to be the best, but there can only be one winner. So, what do you need to do to get to the top?

Well, firstly you need to understand how to measure the effectiveness of your PR campaigns so that your efforts are not just a splat on a page.

To ensure you are on the right track, you need to:
  • evaluate the social media mentions your campaign receives
  • measure the amount of website traffic a certain campaign generates
  • create surveys to see what your audience knows about your product so that you plan your campaigns accordingly, and
  • monitor the number of media impressions like press releases your brand has accumulated.
Do your research, know your audience and create a striking campaign!

media update's Jana van der Westhuizen is here to countdown the five best campaigns — so far — that come out of 2022!

Ready? Let the countdown begin:

1. Dove's '#TheSelfieTalk' campaign

It's no secret that social media has a huge effect on how women, (and especially teenagers) portray themselves. With filters, influencers and a general consensus on how the perfect woman must look, the media has influenced women to want to change how they look.

Dove took a stand against the false self-perception that the media creates by launching its 'Have #TheSelfieTalk' campaign. The campaign features a girl that is busy taking a selfie and editing her face according to what society tells her she needs to look like. 

The video ends with her natural face where you can see the difference between society's influence and a teenager confused about who she is in a world of fakeness. C’mon society — let's correct that false perception! You go, Dove!


2. CPB London's 'Imagine' campaign

CPB London (Crispin Porter + Bogusky London) is a creative agency dedicated to telling the truth in the most unexpected way. For International Women's Day, it took a stand against biased gender roles.

For many, this may be a picky subject, but this campaign did not hold back. The agency made bold statements to show the public that gender assumptions or generalisations are not okay!

Being bold and saying something as is always grabs attention because it is a sign of authenticity and transparency — something that the world is in dire need off. Hats off to CBP London!

*Image sourced from Creative Boom

3. Lego's 'Rebuild the world' campaign

Nothing is impossible — this is the feeling that Lego's new campaign is trying to teach its audience. 

We live in a broken world, where injustice and hurt are not something new. But with this advert, the sense of rebuilding your life one block at a time provides a sense of hope that many needs.

When the angle of your campaign is something light-hearted and hopeful, you win over your viewer's need for equality in life. Lego places this advert in such a light that it promotes the brand's "blocks" but also focuses on the 'block of life' and how restoring hope is a step-by-step process. Powerful, Lego!


4. Denmark's 'Rising Benches For Rising Sea Levels' campaign

Well, whether you like it or not, global warming and overall environmental awareness are things that need to be addressed. 

Denmark took a stand against the rising sea levels and implemented high rising benches of one meter in its country. These one-meter benches represent the height at which is predicted the sea level will rise by the end of the century. Shocking!

This is a wake-up call for other countries to see that we all need to take action to preserve our future. 


*Image sourced from NowThisNews

5. McDonald's 'We Hire People' campaign

Yes, we all love a chicken nugget, but what we love more is McDonald's attitude towards its future employees. It doesn't seek perfection — the brand wants normal people to become part of the franchise.

This advert showcases numerous different people — varying from hair colour to gender — all just being themselves. When asked who would they rather hire — the brand's answer is "people … normal people".

Yes, you don't have to fit in a certain box, you can just be yourself. This advert connects to other campaigns that fight for human rights, woman empowerment and overall humanity.

Everyone has the right to be who they want to be, and Mcdonald's wants you to! Ps. please share your happy meal!


What are your favourite campaigns for 2022 so far? Share your thoughts about it in the comments section.

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Feeling overwhelmed by your aim to be a top-notch PR pro? Then check out these Eight ways PR pros can stay sane in an insane world.
*Image courtesy of Canva